About | NEW-SPEC

A CLOSER LOOKAT THE NUMBERS

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Projects Completed

Seven years of completed work.

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Brands Partnered

Partners, not accounts.

%

Clients Who Came Back

Repeat work is the clearest signal.

Industries Worked Across

The thinking transfers; the context changes.

yrs

Years Independent

Still picky.

OUR CLIENTS

Brands that never settled for good enough.

3D Carousel

Item 1 of 6. Use left and right arrow keys to navigate, Home for first item, End for last.

3D Carousel

Item 1 of 6. Use left and right arrow keys to navigate, Home for first item, End for last.

3D Carousel

Item 1 of 6. Use left and right arrow keys to navigate, Home for first item, End for last.

From fintech to healthcare.
Six sectors, one consistent standard.

The Team

直接担当

Handled directly.

PEOPLE YOU MEET

ARE THE ONES

DOING THE WORK

The Team

PEOPLE YOU MEET

ARE THE ONES

DOING THE WORK

The Team

直接担当

Handled directly.

PEOPLE YOU MEET

ARE THE ONES

DOING THE WORK

Works on brand, motion, and visual systems.

Focus on consistency across every touchpoint.

The first and last eye on every project.

12 years turning brand chaos into systems that actually hold. Previously at Wolff Olins. Still hasn't met a brief he couldn't make sharper.

Nao Fujiwara

Founder & CEO

The first and last eye on every project.

12 years turning brand chaos into systems that actually hold. Previously at Wolff Olins. Still hasn't met a brief he couldn't make sharper.

Nao Fujiwara

Founder & CEO

The first and last eye on every project.

12 years turning brand chaos into systems that actually hold. Previously at Wolff Olins. Still hasn't met a brief he couldn't make sharper.

Nao Fujiwara

Founder & CEO

The reason nothing ships late always.

Keeps the whole operation running without anyone noticing she's holding it together. Predictable timelines. Zero drama.

Emily Eriksdotter

Head of Projects

The reason nothing ships late always.

Keeps the whole operation running without anyone noticing she's holding it together. Predictable timelines. Zero drama.

Emily Eriksdotter

Head of Projects

The reason nothing ships late always.

Keeps the whole operation running without anyone noticing she's holding it together. Predictable timelines. Zero drama.

Emily Eriksdotter

Head of Projects

The one who makes it look inevitable.

Obsessive about typography, hierarchy, and making sure the brand sounds the same whether it's on a billboard or a business card.

Dieter Hertz

Creative Director

The one who makes it look inevitable.

Obsessive about typography, hierarchy, and making sure the brand sounds the same whether it's on a billboard or a business card.

Dieter Hertz

Creative Director

The one who makes it look inevitable.

Obsessive about typography, hierarchy, and making sure the brand sounds the same whether it's on a billboard or a business card.

Dieter Hertz

Creative Director

The people behind the work.
See who they are.

Meet the Team

Early stage or ready to start?

A short call to understand the project, the context, and what it really needs.

Let’s talk

A smiling woman with long, tied-up hair wearing a white shirt, against a neutral background.

Bianka Robertson

Project Manager

Early stage or ready to start?

A short call to understand the project, the context, and what it really needs.

Let’s talk

Bianka Robertson

Project Manager

Early stage or ready to start?

A short call to understand the project, the context, and what it really needs.

Let’s talk

Bianka Robertson

Project Manager